Exploring Commercial Opportunities in Muscat – A Strong Step Into Q2
Our recent visit to Grand Millennium Muscat and Studio M Muscat was all about aligning on priorities, unlocking opportunities, and setting the tone for a strong Q2.
Together with the passionate commercial teams on the ground, we explored ways to optimize channel mix, boost direct business, and bring greater visibility to both properties through smarter marketing and digital activations.

The energy, openness, and commitment from the team were truly inspiring—and the outcome was a clear, actionable roadmap to elevate performance across all fronts. Thank you to our Muscat colleagues for the warm welcome and powerful collaboration. The journey ahead looks promising, and we’re excited to see the results unfold!