Revenue & Distribution Q1 2025: Building Strength Through Strategic Alignment
The Revenue, Reservations & Distribution team, led by Natalie Kouyoumdjian, has kicked off 2025 with impactful results across partner collaboration, channel optimization, and forecasting. Through strategic mapping, OTA engagement, and advanced tools, the team has strengthened performance and set a high benchmark for the year ahead.
Key Achievements (January–March 2025):
- 1.33 million room nights sold – 7.8% YoY growth
- 2.39 million overnight guests – up 6% YoY
- 80+ connected channels, enhancing reach and contribution
- 8% RevPAR growth, balancing occupancy and rate performance
Regional Support & Strategic Highlights:
- Hosted partner meetings with Booking.com and Expedia to explore future collaboration
- Transitioned all KSA hotels to Ctrip V4 pricing; UAE mapping in progress
- Participated in Arabian Travel Market 2025 to expand OTA partnerships and explore distribution innovations
- Completed Optimized Distribution Tier 3 mapping in MEA; audited Tier 6 properties for compliance
- Shifted Egypt Express Travel to Occupancy-Based Pricing, aligning with market dynamics
- Launched the 2025 B2C Hala Summer Campaign across OTAs, targeting early demand and visibility
- Rolled out the Forecast Tool, a strategic planning resource that improves accuracy, streamlines revenue planning, and aligns forecasting with financial goals
These results reflect a proactive and collaborative approach to revenue management and distribution. With strong partnerships, innovative tools, and focused execution, the team is well-positioned to drive continued success throughout 2025.
