Sales Team Q1 2025: Delivering Performance Through Partnerships
Under the leadership of Marwan Haddad, Corporate Director of Sales, and a dynamic team comprising Simsim Jayasenan, Shadi Malhas, and Salman Al Wardi, the Sales division delivered a strong start to 2025. Their efforts have driven solid commercial gains through strategic exhibitions, client engagement, and regional outreach.
Key Performance Highlights (Jan–Mar 2025):
- 1.13 million room nights sold — up 7% YoY
- 1.52 million overnight guests — a 6% YoY increase
- 600+ global accounts and 45+ regional accounts actively managed
- 30+ connected channels accounting for 19% reservations, 21% RM nights, and 30% revenue
- 3% increase in market share (RGI)
- 12% RevPAR growth and 13% TRevPAR growth
Strategic Initiatives and Achievements:
- Regional DMC workshops conducted in the UAE and KSA, strengthening trade relations
- Client Appreciation Weeks held across UAE markets, reinforcing key partnerships
- Strong presence across global exhibitions including WTM, ITB, SATTE, JTTX, NUSUK, ATM, IELTM, MITT, and FHS, showcasing the portfolio to a global audience
- Participation in major regional tradeshows to boost B2B outreach
- Onboarding of new POS partners in USA, Russia, GCC, China, and India, expanding reach and booking opportunities
- Commercial capability building through the Revenue Management Certification (10 members) and Business Acumen Certification (6 leaders)
- Rollout of the IDeaS G3 RMS, aligning data insights with commercial planning
This quarter’s strong performance is a direct result of the sales team’s proactive engagement, global presence, and commitment to driving revenue. The path is set for continued momentum across all segments in 2025.
