Spotlight on Success: Expedia Travel Ads Refresher workshop & Al Masar’s Record- Breaking ROI

Our recent refresher session with the Expedia team was a powerful reminder of what happens when strategy meets execution. The session brought together our KSA commercial teams to revisit best practices, optimize campaign performance, and review results across our activated hotels.

Congratulations to Millennium Al Masar, which achieved the highest-ever ROI from a Travel Ads campaign in our region — an incredible 1:95 return!

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