April on the Move – MEA Activations & Impact Snapshot

April marked a strong recovery across the MEA region, delivering +17% YoY revenue growth and a +6.4 pt occupancy increase. With solid rate performance and improved market demand, we outpaced both last year and forecast in nearly all key metrics. The budget gap is narrowing—momentum is clearly on our side. Let’s carry it forward into summer!

United Arab Emirates
UAE hotels bounced back sharply after a slower March. Occupancy hit 82.1% (+7.7 pts YoY, +2.7 pts vs. budget), and ADR reached AED 396 (+AED 66 YoY). Total revenue was AED 65.7M, beating budget by AED 7.1M and last year by AED 16M. April’s performance sets a positive tone heading into the summer.

Kingdom of Saudi Arabia
April was soft due to the timing of Ramadan and Eid. Occupancy closed at 38.1%, trailing -4.2 pts vs. budget. ADR came in at SAR 251, underperforming by SAR 31 vs. budget and SAR 156 YoY. Room revenue dropped to SAR 11.06M. Despite this, select properties saw demand uptick—momentum is expected to build towards Hajj.

Qatar
A solid +16.6 pt occupancy increase YoY and +27% revenue growth, though performance trailed budget (-7 pts) and forecast (-9.5 pts). ADR softened slightly (AED -33 vs. budget), but demand recovery is visible.

Kuwait
Strong ADR growth (+16% YoY) drove an 11% revenue increase YoY. However, occupancy dropped -10.6 pts vs. budget, signaling a need to improve volume and conversion. ADR strength is a solid foundation to build on.

Oman
A standout month with occupancy up +15 pts YoY, ADR +11%, and revenue rising +46% YoY. However, performance still trailed budget (-7.7 pts occupancy; -44 pts ADR). The market is responding—targeted efforts can close the remaining gap.